Onfrey Products — Events & Ticketing
Every great event lives or dies on one moment: the second someone decides to get a ticket. If that moment is clunky — a broken payment page, a queue at the gate, a ticket nobody can find on the day — the event loses momentum before it even starts. MyTicket Africa is Onfrey’s answer to that problem: a digital ticketing platform built to let people discover, book, and manage event tickets in seconds, and let organizers run the entire lifecycle of an event from one dashboard.
Across Kenya and the wider region, event organizers still lean heavily on manual processes — WhatsApp broadcasts, cash at the door, spreadsheets of attendee names, printed tickets that can be duplicated or lost. It works, until an event sells out, or a payment goes missing, or a promoter needs real numbers on who actually showed up. MyTicket Africa exists to close that gap, giving organizers of concerts, sports fixtures, conferences, and community events a platform that behaves like the events themselves deserve: professional, secure, and easy for everyone involved.
For fans, that means browsing curated events, booking tickets in a few taps, and carrying every ticket on their phone — no printing, no queueing, no doubt about whether it’s genuine. For organizers, it means creating an event with multiple ticket types, tracking sales in real time, and walking attendees through the gate without a single paper list. Explore what MyTicket Africa does, and where it sits inside the wider growth journey we build for our clients at the Discover stage.
What MyTicket Africa Does
MyTicket Africa is built around the two people every event depends on — the fan who buys the ticket, and the organizer who needs the event to run smoothly. Here’s how the platform serves both:
🔎 Discover Events
A curated events feed that surfaces what’s happening near you, filterable by date, so finding a good night out doesn’t mean scrolling through five WhatsApp groups.
💳 Book in Seconds
Secure checkout, instant confirmation, and a ticket that lands straight in your account — no waiting on a reply, no bank queue, no risk of buying a fake.
📱 Manage Your Bookings
Every ticket you’ve ever bought lives in one place, offline-ready on your phone, so you’re never digging through email screenshots at the gate.
🛠️ Create & Manage Events
Organizers set up an event with multiple ticket types — early bird, VIP, group, gate price — and track sales, revenue, and attendance from a single dashboard.
Discover: Curated Events, Not Endless Scrolling
Most people don’t decide to go out and then search for an event — they see something interesting and decide on the spot. MyTicket Africa’s discovery feed is built for that moment. Events are organized by upcoming date by default, with filters for upcoming, all dates, or past events, so a fan can move from “what’s on this weekend” to a confirmed ticket without leaving the app.
Because the platform is positioned as a curated experience rather than an open listings board, the events on MyTicket Africa are ones worth showing up to — concerts, sports fixtures, conferences, and community gatherings that organizers have taken the time to set up properly, with real ticket types and real capacity limits. That curation matters to fans who’ve been burned before by an event that looked good on a flyer and fell apart at the door.
This is also where MyTicket Africa connects back to the wider growth thinking we apply across the Onfrey product suite — a fan discovering an event here is the same principle behind the Discover stage of a client’s growth journey: get found by the right person, at the right moment, before anything else can happen.
Booking: From “I Want This” to “I’m In” in Under a Minute
Ticket abandonment usually isn’t about price — it’s about friction. A payment form that times out, a confirmation email that never arrives, a QR code you can’t find when the bouncer asks for it. MyTicket Africa’s booking flow is built to remove every one of those failure points: pick your ticket type, pay securely, and get instant confirmation with the ticket saved directly to your account.
Tickets on MyTicket Africa are offline-ready, meaning your entry pass is on your phone whether or not you have signal at the venue — a small detail that matters enormously at outdoor concerts, stadiums, and venues with patchy connectivity, which describes a lot of the best events in this region.
The platform also carries a running history of everything you’ve booked, viewable anytime from your profile, so there’s never a moment of scrambling through old emails looking for proof of purchase.
Manage: One Place for Every Ticket You Own
“My Bookings” is exactly what it sounds like — every ticket a fan has ever purchased through MyTicket Africa, organized and accessible from one screen. That matters more than it sounds, because event tickets are the kind of thing people only think about twice: once when they buy them, and once when they’re standing at the gate trying to find them.
Because everything lives inside a single account rather than scattered across emails, screenshots, and messaging apps, fans build a history with the platform — which events they’ve attended, what they’re planning to go to next, and a cart they can return to if they didn’t finish checking out the first time.
Security sits underneath all of it. Bank-grade protection covers every transaction and every ticket stored on the platform, so both the payment and the proof of entry are protected against fraud and duplication — a real problem in markets where paper tickets and screenshots can be copied and resold.
For Organizers: Run the Whole Event From One Dashboard
Behind every listing on MyTicket Africa is an organizer who needed more than a signup sheet. The platform lets event creators build out multiple ticket types for a single event — early bird pricing to reward early commitment, VIP tiers for the fans who want more, group tickets for people coming together, and standard gate pricing — all managed from the same setup, instead of juggling separate spreadsheets for each tier.
That structure gives organizers something manual ticketing never could: real, live numbers. How many tickets have sold, which tier is moving fastest, how much revenue has come in, and how close the event is to capacity — all visible as it happens, not reconstructed after the fact from a cashbox and a guest list.
On the day itself, digital tickets remove the two biggest sources of chaos at any gate: fake tickets and slow manual check-in. Every ticket sold through MyTicket Africa is verifiable, which means an organizer’s team can move attendees through the door quickly, with confidence that the person holding the ticket is the person who’s supposed to be there.
Why Discovery, Booking, and Management Belong on One Platform
A lot of ticketing solutions solve only one piece of this — a payment link here, a spreadsheet there, a WhatsApp broadcast for updates. Each piece works in isolation, but the moment an event scales past a handful of friends, the cracks show: nobody knows the real numbers, tickets get duplicated, and fans lose trust in the process.
MyTicket Africa treats the fan journey and the organizer journey as one connected system. A fan discovers an event, books it securely, and carries it on their phone. An organizer sets it up, watches the sales dashboard fill in real time, and checks people in at the gate using the exact same ticket record the fan booked — no reconciling two different systems, no gap between what was sold and who shows up.
That’s the same principle behind how Onfrey structures a client’s full growth journey — from getting discovered in the first place, through a smooth booking experience, to keeping people connected long after the transaction closes. MyTicket Africa is that thinking applied directly to the events industry, built as a product in its own right.
Who Uses MyTicket Africa
The platform is built broadly enough to serve very different kinds of events, without forcing any of them into a one-size-fits-all mould. Concert promoters use it to sell tiered tickets ahead of a show and track demand before deciding whether to open more capacity. Sports organizers use it to manage fixture-day entry without a manual gate list. Conference and community-event organizers use it to sell registrations with multiple pricing tiers — early bird, standard, group — and see exactly who’s confirmed to attend.
What connects all of them is the same need: a platform that’s secure enough to trust with payments and personal data, simple enough that fans don’t abandon checkout halfway through, and transparent enough that organizers always know exactly where their event stands.
Every friction point at the gate started as a friction point at checkout. MyTicket Africa is built to remove both — a secure, instant booking experience for fans, and a single dashboard for organizers to run the entire event.
Our Mission at MyTicket Africa
Attending your favorite event should be as enjoyable as the event itself. MyTicket Africa was built to eliminate the friction of traditional ticketing — the queues, the fakes, the uncertainty — by giving fans and organizers a secure, transparent, digital platform for the entire ticket lifecycle. Every ticket bought through the platform is authentic, and every entry is designed to be smooth, backed by bank-grade security on every transaction and every ticket stored.
Browse Events on MyTicket Africa →Why Onfrey Built MyTicket Africa
We build software the same way we build growth strategy — by starting with a real problem instead of a generic template. Events in this region deserved better than a payment link stitched to a spreadsheet, so we built MyTicket Africa as a product Onfrey owns and runs, applying the same discipline behind our digital marketing services and SEO services to a ticketing platform: understand who’s actually using it, remove every point of friction, and measure what matters instead of vanity numbers.
See how MyTicket Africa fits alongside the other platforms and campaigns we’ve built across our portfolio, including the Radio47 app — another Onfrey product built on the same principle of removing friction between people and the experiences they want.
Frequently Asked Questions
What is MyTicket Africa?
MyTicket Africa is a digital event ticketing platform where fans can discover, book, and manage tickets to events, and organizers can create and manage events with multiple ticket types from a single dashboard.
Is it safe to buy tickets on MyTicket Africa?
Yes. All transactions and stored tickets are protected with bank-grade security, and every ticket issued through the platform is verifiable, which reduces the risk of fake or duplicated tickets showing up at the gate.
Do I need internet access to use my ticket at the venue?
No. Tickets are offline-ready, so once they’re on your phone, they’ll work at the gate even if the venue has weak or no signal.
Can organizers offer more than one type of ticket for the same event?
Yes. MyTicket Africa lets organizers set up multiple ticket types for a single event — such as early bird, VIP, group, and standard pricing — and track sales for each tier from one dashboard.
Where can I see my past and upcoming tickets?
Every ticket you’ve booked is saved under “My Bookings” in your MyTicket Africa profile, filterable by upcoming or past events, so you always have a record of what you’ve attended and what’s coming up.
Ready to discover your next event, or list your own?
🎟️ Browse Events Talk to Onfrey About TicketingMyTicket Africa is one product in the Onfrey suite. See how visibility and discovery come together at the Discover stage →
